Today`s business can be compared with the movement by the escalator in the opposite direction. In order to maintain a stable position and not to roll far back, you shall take simple marketing measures. But if you decided to jump forward and overperform your competitors, you need another pace of development and maximum tools. The […]
BIOFACH (biohach.de) is the world’s leading organic food exhibition in Nuremberg. The organizer of the national pavilion from 2019 is Agroportex.bio. The company was formed as a separate direction of “Development of organic market of Ukraine and promotion of organic production of Ukrainian production” in 2017 within the framework of the project “Agroport Ukraine”. For the last 29 years Biofach has been collecting organic producers from all over the world. The first event began with 197 participants and 2,500 visitors in Ludwigshafen in 1990. Since 1990 Biofach has been held in Nuremberg, where 1276 exhibitors and over 21,000 visitors gathered in its first year.
The national pavilion in 2018 was already presented for the fifth time. During this time its area has almost doubled: from 70 sq. M. in 2014 up to 130 square meters. in 2018 Also, the number of exhibiting companies has increased from 8 to 20. And among them, as before, a large proportion of enterprises-processors. So, if before, almost all the participants of the national pavilion of Ukraine were grain producers, now there were 4 berries, 3 producers of oilseeds, 1 producer of tomato paste, 1 tea maker, 1 certification body and 9 grain producers, some of which also offered processed products.
Organic Ukraine Business Hub (#OUBH) is an updated format for the national pavilion. Instead of a traditional static exposition, a versatile business space for business and entertainment programs will be formed:
- presentations of participants
- business forum in the format of target discussion panels
- Breakthroughs AGTECH-startups made in Ukraine (for the world organic sector)
- Yellow Party in Blue Night (Feb 13, 2019, from 18:00 to 22:00)
- Ukrainian meeting, embroidered day and traditional selfy on the background of the largest national flag …